Taylor Swift revived the fall box office this weekend with the premiere of her Eras Tour concert film, which easily won the weekend with $96 million in US sales, according to data from Box Office Mojo.
The film became the highest grossing domestic concert film ever in the US and is neck-and-neck for the top October weekend of all time, a record currently held by 2019’s Joker with $96.2m.
The devotion of Taylor Swift’s fanbase continues to set records, whether that be album sales, ticket sales, or even shaping government policy in the United States. It’s a devotion that is awe-inspiring.
Think, for a moment, of a young Taylor Swift fan. Their love of their favorite musician steers their life. It shapes how they choose to spend their (often limited) resources.